What changes when you add it?
Three things separate "open it in a browser" from "add it to a device."
First, one tap from the home screen. No more typing in a URL each time. When a child wants to see the clock, it's right there.
Second, it launches full-screen. Address bar and tabs disappear; the clock fills the screen. Good for propping up an old tablet as a wall clock.
Third, it works offline. Once it's added, it still tells the time in a car with no Wi-Fi or signal.